The BEST Reason to Choose Decorative Painting


Just search “reasons to choose decorative painting” and the results will give you a myriad of arbitrary reasons that may or may not sell you on the idea.  Decorative paint is better than wallpaper, decorative paint looks more finished in a home than the thrifty, simple coat of paint, the list goes on.

What I don’t find, and the reason I decided to write this article for all of you, is that no one talks about the BEST benefit of luxury finishes – the art.

Now, I know they’re called artistic. They indeed are, and our painters here would be better termed artisans of their craft than merely painters, but that’s not what I mean.

Back in my college days studying Fine art, in almost every class the professor would inevitably ask us to define what IS art? We would all be standing at our easels, furiously working on our still lives and chiaroscuro,  “But is it art?” We’d roll our eyes at the cliche. You can imagine glancing around the room at the art students faces, befuddled by the question, as they looked up from their drawings, some unaware of the charcoal smeared on their faces. Usually the professor would call on the only volunteer in the room to give an answer, and they would explain in their own words a generic response. Art is…. anything someone creates and calls art. Well no, dada movement aside, art is definitely not anything and everything. The class would almost audibly groan from cheesiness, and the professor would leave it alone and we’d go back to our work.

What the professor really wanted was for us to define it for ourselves. For me, as time went on I decided that a good criteria of true art was layering. In almost every painting or work I found appealing to my aesthetic sense, you could see layer upon layer of paint, of content and context, of detail, symbolism, lines of sight, perspective, the examples could be endless.

Layering is what luxury faux finishing does better than any other medium, especially wallpaper.

The Four Elements of Luxury Finishes

  • Pattern: Pattern is an underlying structure that organizes surfaces or structures in a consistent, regular manner. Pattern can be described as a repeating unit of shape or form, but it can also be thought of as the “skeleton” that organizes the parts of a composition.
  • Texture: Texture, another element of art, is used to describe either the way a three-dimensional work actually feels when touched, or the visual “feel” of a two-dimensional work. Plaster has the textured look of a raised dimension on the wall surface, but is actually silky smooth and cool to the touch.
  • Color: Applying pigment to a solid surface. Each color has a list of traits and feelings it creates. Yellow for energy, orange to encourage great ideas and deep thinking, reds and pinks for strength, love and warmth in a space. Blues and greens for a calming tranquil ambiance or nature inspired themes, and purples for glamours, royal, or spiritual focus.
  • Sheen: the state or quality of shining by reflecting light; glitter, sparkle, gloss or matte. Also referred to as luster.

These four elements come together in decorative luxury finishes to create enormous impact in a room. When you see a room finished in a luxury finish, your eyes are drawn to the detail of the layering. It’s not just preference, it’s actually a scientific fact known as the Gestalt theory.


One of the best known examples of the Gestalt Theory in art. Two faces that form a vase. Which do you see first?


Gestalt theory – The Law of Simplicity

Our eyes prioritize details, even in spaces we visit frequently and have a comfortable familiarity like our homes. As our brains go about their daily tasks, they group details in their surroundings into larger groups of understanding.  Your eyes automatically group patterns and shapes into simpler forms. Over time, your eyes get so accustomed to processing seeing the same color on the wall, or the same wallpaper pattern, that the impact we use to feel when the wallpaper was shiny and new leaves us feeling like we need a change. That’s why layering is such an important part of art critique. We are drawn visually to details our eyes can study and really have fun exploring. This is where the real savings cost of decorative finishes comes into play! (Pun intended.)

By creating a unique, custom texture on your walls and surroundings, with a pattern that doesn’t repeat itself every few feet like a wallpaper must, our eyes don’t tire as quickly of the same tedious color or pattern, and you don’t feel the need to update the look of your home as often. Lets be honest, the real worry about investing in a high quality product like a luxury finish isn’t if the product and materials used will stand the test of time, but if our taste in our style choice will last as long as the product!

So there you have it. That’s it. The BEST reason to choose decorative painting is that, in my definition, it’s art. It’s layers of pattern, texture, color and luster that create a visual playground for you consciously and subconsciously.  You will notice the difference every day!

Combine your eye’s yearning for new with the talents of our creative consultants and we will help you discover your design style. We will help you insure a lasting satisfaction in the look and feel of your home, long after the wallpaper starts to flake and the paint dulls your senses.

More on the Gestalt theory here:


I hope you enjoyed this blog post! Thanks for reading. Be sure to subscribe to our mailing list, facebook, or pinterest for more ideas and tips about luxury finishes, murals, and art.  You can also find us on Houzz. And of course, if you’re ready to get started on your project, contact us today!

Renee McCrady – Imago Dei

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